The annual Consumer Electronics Show (CES) is ramping up in Las Vegas, and many innovative tech companies are using the event to showcase their products for the coming year in 2023. Nvidia has historically taken advantage of the venue to launch new GeForce graphics card technology for PC gamers, and this year is no exception. Wednesday marks the launch of the new Nvidia GeForce RTX 4070 Ti, a more cost-effective and significantly more energy-efficient variant of the company’s powerful new Ada Lovelace GPU (Graphics Processing Unit) architecture.