Current macroeconomic factors may fly in the face of growth in any market that could be considered discretionary spending but regardless, demand for high-end PC gaming gear appears strong. We only need to look at NVIDIA’s recent launch of the GeForce RTX 4090, a $1600 graphics card for hard-core gaming enthusiasts, creators and data scientists. Admittedly, it’s impossible to parse out who exactly these gaming GPUs are selling-out to, but demand appears to have been very strong so far with this launch.

Though this very high-end NVIDIA graphics card retails for $1599, voracious PC enthusiasts and gamers lined up at retailers around the globe for the first days of availability, in hopes of getting in on the action. There’s an important distinction to make here as well. Since NVIDIA was able to deliver a significant quantity of cards for a day 1 global launch effort, we can deduce that there were at least a fair quantity shipped out of the gate. The only question that remains is how NVIDIA’s replenishment efforts can react, since many retail locations online and brick-and-mortar are currently showing a sold-out status for GeForce RTX 4090 cards. There are still a few 3rd party board partner cards to be found, however, though at notably higher price points than NVIDIA’s GeForce RTX 4090 MSRP.