Intel Reveals Its Arc Discrete GPU Branding And More

Although we’ve known that Intel has planned to enter the discrete GPU space for quite a while, it was today that the company revealed its branding strategy. Intel Arc will be the brand to do battle with NVIDIA’s GeForce and AMD’s Radeon when products arrive in Q1 2022. An Arc can be many things; a bright spark in an electric circuit, a part of the circumference of a circle, or a narrative in an extended storyline. We’re sure all of those definitions have some relevance for Intel’s Arc branding that will make for some interesting conversation in the future. Today, however, is about the brand reveal itself.