When NVIDIA stepped out with its new GeForce RTX 40 series graphics cards and Ada Lovelace GPU architecture back in September, it was widely anticipated that these next-gen GeForce cards would bring newfound levels of performance for PC gamers. And indeed that’s exactly what we’ve seen. My colleague Marco’s GeForce RTX 4090 review at HotHardware shows how NVIDIA has laid down the gauntlet, delivering a huge uplift in gaming performance across the board, sometimes by as much as 2 or 3X. However, GPUs aren’t just great for gaming workloads, and NVIDIA’s new GeForce RTX 4090 is also one beastly content creation machine with serious GPU-compute chops as well.